The news of the world service BBC – one of the most popular new services worldwide – are now available for the mobile devices based on Android platform. The first applications were launched in Russian, Spanish and Portuguese languages. Free and easy applications allow to receive a quick access to the latest news and other different materials on the websites of BBC Russian, BBC Brazil and BBC Mundo.
The application can be downloaded on the mobile devices based on Android v2.1 and later. To download the application users may use the service of Google Play.
The news are grouped either by topic or in chronological order.
Besides all this the application allows the users to create the categories of news, change the size of the script according to the wish, share the stories via social networks like Facebook, Twitter or via e-mail. It is also possible to watch the BBC videos (in this case the 3G or Wi-Fi connection will be needed).
The access to three main stories from the website bbcrussian.com is available even offline that is very convenient for going in subway or for the areas with unstable coverage.
Earlier were launched the similar applications of the Russian BBC service for iPhone and Nokia.
The representatives of the BBC company are sure that in a modern competitive environment it is necessary to provide users with the access to the news from every mobile device.
According to the head of digital technologies service of the BBC company James Montgomery the cooperation with the firms working on mobile application development is very successful and fruitful for both parties. In the era of mobile technologies it is really important to always go with the times not to lose the audience. That is why such cooperation will continue to bring the advantages to the mobile application development company as well as to the BBC.
